Posted on: 07 May 2022 | Share on : | | |
If you are thinking to use the same marketing strategies as you used pre-covid, scrap it out, because the pandemic has changed the whole outlook of marketing. Things are not going to go back to normal; instead things are changed to new-norms.
It is important for schools and universities to look ahead to the future and change their strategies accordingly and invest time, resources and budget to the following digital marketing strategies for this year and the years to come.
Plenty of industry researches tell us that a poorly designed website can be the Achilles heel of most brands. Redesigning your website can improve the user experience and increase traffic to generate more leads and eventually in student admissions to your schools and universities.
Here are some actual stats for you to consider to why there is a need to redesign your website
To succeed in today’s market you need to be updated. And we understand that there is a need to invest time and money to get your website redesigned, so invest in redesigning if:
Email workflows automation is commonly referred to as an "email drip campaigns" or "automated emails". An email drip campaign is a set of emails that are automatically sent based on the customers contact information, behavior or preferences. For example, an email workflow can be triggered by submitting a form, and also by a parent's persona.
Email workflow saves time by using automated emails and increases the email engagement. These can be used for almost every purpose.
There are 3 main elements in Search engine
Search Engine Optimization
Search Engine Optimization is a process that is used to optimize a website's technical configuration, content relevance and link popularity so as to increase the page visibility, and to rank better in the search engines.
SEO takes time and resources, and of which of many schools and universities are short of, as it requires keyword research and its implementation across your site’s title tags, Meta description, on-page content and in most cases, creating a good blog. However, an SEO strategy is essential for your school/university to survive in the digital world.
Here are some stats of search engines, to understand the importance of SEO in the digital world.
Pay per Click (PPC)
PPC (pay-per-click) is a form of paid digital/online advertising in which advertisers accrue costs when users click on their ads. Advertisers take bid on the perceived value of a click in relation to the keywords, platforms, and audience type. PPC is a powerful digital advertising tool that can help you to generate more awareness and website traffic for your school.
Reviews on Online Platform
Online reviews create the first impression of your school to the visitors. If you don’t have a four-star or five-star review on your online platform, you might never even earn a click-through to your website. People read and rely on online reviews before them making the decision.
Blog is an online dairy which is one of the great ways to share advice, thoughts, and stories. You can create a strong content library, and improve organic performance in the search. Blog is also an important marketing strategy same as others.
While starting your school blog think of these beforehand
We recommend schools and universities to have only one Facebook page, single Twitter account, and one Instagram account/page. While the paid ads can help your admission funnel gain momentum, a consolidated social media strategy can help you with all-around marketing and communications.
Consolidating your social media accounts has numerous advantages:
If you haven’t invested in social media ads for your school yet, then now is the time. Many families spend a lot of time on social media, and this is a smart and affordable way to build awareness and eventually increase enrollment.
Social media is a great advertising tool compared to others because:
But, it has to be done correctly.
If you’ve already run social media ads in the past but couldn’t reach your expectation, it could have been due to an issue with your ad content, creative, choice of audience, or even the goal. For example, if you are promoting your school’s open house to the audience that has never heard of your school is going to fall flat.
If you want to invest in social media ads, here are three smart campaigns to get you started:
To conclude, digital marketing can be your ultimate smart tool to attract larger audience (i.e. of course student’s enrollment) to your schools. Get in contact with us to get relevant and significant advice from our CEO Abdul Salam and his experience in the field of subject. Our goal is to provide you with our best service, and our relentless efforts to bring you success.
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