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Digital Marketing in the times of Coronavirus Lockdown


Posted on: 16 Jun 2020   |   Share on :   |     |     |  

During the time of Covid-19 pandemic when most of enterprises have cut down on traditional marketing and publicity spend, the scope of digital marketing has increased manifold as target audiences are home in social distancing times and remaining online for more hours has become the new normal.

Businesses can utilize digital marketing in the following ways:

Digital Marketing

Using different marketing tools such as SEO (Search Engine Optimization), SMO, Google Ad Words campaign, PPC (Pay Per Click), etc. can help you in improving the rank of your website. Regularly updating your website content and onsite SEO can be very effective in enhancing the performance of your website.

Social Media Marketing

Since these days people are spending more time online, mostly on social media and other digital platforms, hence, posting content to Social Media and boosting relevant posts will help in creating awareness to the potential consumers your business wants to connect.

Online Content

During the lockdown period, digital media in the form of online news and websites will have plenty of readers, even far more than newspapers and other print media. Hence, businesses need to produce relevant and customer-centric articles and blogs to keep consumers engaged. These contents can be published on different platforms to keep the audiences informed.

Online Campaigning

In the age of instant messaging and online conversations, live campaigning is important for maintaining a healthy relationship between companies and their customers. Online campaigning is an essential tool for customer engagements. During the lockdown period when people are in their homes, you can organize a campaign and attract many audiences.

Conclusion

Likewise, there are many features of digital marketing that you can use to promote your business online. The government, as well as other private players, are using digital platforms to educate and aware people of the development of the COVID-19 outbreak. This means that there is a lot of space for different industries and business to engage. Hence, putting your brand out there during this time could be a great step forward for your business to thrive in today's highly competitive world.

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