Social Media Marketing Insights (2022)

Posted on: 11 May 2022   |   Share on :   |     |     |  

Social media marketing goals are to advertise the product or service in social medias and to increase brand awareness. Many brands struggle to create appropriate content and to reach their targeted audience. However, using the correct strategy at the right time will help.

Let’s discuss what social media marketing is, its benefits and how to plan a good strategy in order to see success.

What is Social Media Marketing?

Social media marketing is all about creating content for all social media platforms to promote your products or services, growing your community with your targeted audience and to drive more traffic to your business.

Best Social Media Platforms to Advertise:


Facebook is one of the largest social media platforms and it is the best platform for B2C businesses. Facebook is best for brand awareness and advertising.


When it comes to advertising visually convincing content, Instagram is where you need to go and this platform is best for B2C businesses. Instagram has advanced ecommerce tools. Users can discover brands and browse their products or services and can purchase if they like without leaving the app. Instagram is best for high quality images and videos and advertisements.


LinkedIn is a platform where working professionals look to network with the right people and to seek out new opportunities. It is ideal for B2B companies. This platform is good for business development and social selling.


YouTube is best for long and creative content. It is also a good platform to share educational content. Both B2B and B2C companies can take help from YouTube.


Pinterest is a great discovery tool where you can discover a lot of new brands. It helps B2C companies. Pinterest is best for visual advertising.

Benefits of Social Media Marketing:

  • Increase your brand awareness
  • Generate leads
  • You can maintain good relation with your clients
  • You will get new ideas and inspiration from your competitors.

Social Media Marketing strategies:

  • Research your client persona.
  • Find out which social media platform will go well with your business.
  • Research about your competitors.
  • Create unique and attractive content.
  • Schedule for your social media posts.

Billions of people use social media platforms. So, it is a good idea to advertise your product or service on a social media platform which increases brand awareness and helps to engage with targeted customers.

At Channel Softech, we have an experienced social media marketing team who has a good knowledge on all social media platforms and we will help to improve your business by using social media marketing strategies.

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