About the Brand

Client Overview:

Abhishek Nethradhama is a specialized eye hospital located in Yelahanka New Town, Bangalore. They approached Channelsoftech Pvt Ltd with the goal of increasing the number of patient consultations by improving their online presence.

Objectives:

  • Increase the number of patients visiting the clinic through a strong online presence.

  • Rank higher on Google search results for eye-care related keywords.

  • Build credibility by increasing the number of reviews on Google Maps.

  • Establish a solid social media presence to engage with the local community.

Challenges:

  • No Website: The client did not have a website, making it difficult for potential patients to find information or book appointments online.

  • Low Online Visibility: The clinic had very little visibility on Google search results due to the absence of an SEO strategy.

  • Lack of Google Reviews: The Google Maps listing had very few reviews, which affected the clinic’s credibility.

  • No Social Media Presence: The clinic had no presence on social media, missing out on a key platform to engage with potential patients.

Strategies Implemented:

    Website Design & Development:

  • Designed and developed a user-friendly, SEO-optimized website that showcased the clinic’s services, doctors, and appointment booking options.

  • The website was mobile-friendly and designed to enhance the user experience.

    Google Maps & Review Strategy:

  • Created a detailed Google Maps listing to improve local visibility.

  • Encouraged the clinic to increase the number of patient reviews, which helped improve trust and search engine rankings.

    SEO Campaign:

  • Implemented a comprehensive SEO strategy, targeting eye-care-related keywords. This included both on-page SEO (meta tags, keyword-rich content) and off-page SEO (backlinking and directory submissions).

  • Optimized the website for local search to attract patients in the Yelahanka New Town area.

    Social Media Setup & Management:

  • Set up and managed social media accounts on platforms like Facebook and Instagram.

  • Launched local engagement campaigns to raise awareness of the clinic’s services and boost patient interactions.

Keywords Position

Social Media Creative

Results & Achievements

Organic Traffic Growth

WAS

0

Now

+120 %

Keyword Rankings

WAS

0

Now

100 +

Distributor Leads

WAS

0

Now

1,500

Social Media Growth

WAS

0

Now

200 %

Project Timeline

Start Date: November 2023
Website Launch: December 2023
SEO & Google Maps Optimization: January 2024
Social Media Setup & Management: February 2024 onwards
Results Achieved: March 2024

Client Testimonial

Abhishek Nethradhama Eye Hospital

Year ago

We have seen a significant increase in patient consultations since partnering with Channelsoftech Pvt Ltd. Their SEO efforts and social media strategies have been extremely effective, and we now get around 400 consultations every month. The team’s professionalism and commitment to results make them a great partner for our clinic.

Technologies & Tools Used

SEO Tools Google Search Console
SEMrush
Ahrefs
Web Development WordPress
HTML5
CSS3
Google Maps & Local SEO Managed through the Google Ads platform
Social Media Tools Hootsuite
Facebook Business Suite
Instagram Ads

Challenges Resolved:

  • Website Creation: Built an SEO-friendly, responsive website that improved patient accessibility and boosted online appointments.

  • Google Maps Optimization: Improved local search rankings through an optimized Google Maps listing and a review-building strategy.

  • SEO for Increased Visibility: Implemented an effective SEO strategy that increased the clinic’s visibility on Google search.

  • Social Media Presence: Established a strong social media presence that continues to engage potential patients and raise awareness.

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