About the Brand

Client Overview:

Intralife Pvt Ltd, a Leading Pharmaceutical Company, approached Channelsoftech Pvt Ltd to improve their online visibility and expand their distributor network across India. Their goal was to enhance search engine rankings and attract potential distributors city-wise.

Objectives:

  • Achieve top organic rankings on Google for pharmaceutical industry search terms.

  • Appoint distributors city-wise across India to grow their distribution network.

  • Strengthen social media presence to increase engagement and lead generation.

Challenges:

  • Website Overhaul: The existing website lacked proper structure, user experience, and SEO optimization.

  • Low Google Visibility: The website had low rankings on Google due to the absence of proper SEO strategies.

  • Inefficient Social Media Setup: Social media accounts were not optimized, leading to low engagement and brand awareness.

  • Distributor Targeting: The need for an efficient city-specific strategy to appoint distributors across India.

Strategies Implemented:

    Website Redesign & SEO Optimization:

  • We redesigned the website to improve user experience, speed, and mobile responsiveness.

  • A strong SEO foundation was built with optimized meta tags, headers, and keyword-focused content.

    City-Specific Landing Pages:

  • Developed custom landing pages targeting each major city in India to improve local search rankings and attract region-specific distributors.

    Comprehensive SEO Campaign:

  • Launched an aggressive SEO campaign including on-page SEO, technical SEO fixes, and off-page strategies like link building to improve organic rankings.

    Google Ads Campaigns:

  • Implemented targeted Google Ads campaigns to reach distributors across India. The campaigns were optimized for high-quality leads with specific geographic targeting.

    Social Media Campaigns:

  • We optimized and revamped their social media accounts, launching distributor-focused campaigns to boost engagement and lead generation.

Keywords Position

Social Media Creative

Results & Achievements

Organic Traffic Growth

Was

0

Now

25+

Keyword Rankings

Was

0

Now

18K

Distributor Leads

Was

0

Now

10K

Social Media Growth

Was

0

Now

10K

Project Timeline

Start Date: 30th April 2018
Website Redesign Completed: 5th June 2018
Ongoing SEO Optimization: Continuous updates and refinements.
Google Ads & Social Media Campaigns: Started in January 2022
City-Specific Pages Launched: December 2020

Client Testimonial

Intralife Pvt Ltd

Year ago

Channelsoftech Pvt Ltd has significantly improved our online visibility and helped us attract distributors across India. Their expertise in SEO and digital marketing has resulted in a noticeable increase in traffic and inquiries. We are extremely satisfied with the results.

Technologies & Tools Used

SEO Tools Google Search Console
SEMrush
Ahrefs
Web Development WordPress
HTML5
CSS3
Google Ads Managed through the Google Ads platform
Social Media Tools Hootsuite
Facebook Business Suite
Instagram Ads

Challenges Resolved:

  • Website Redesign: The website was completely revamped to improve structure and load speed, leading to better user engagement and higher conversion rates.

  • SEO Implementation: A thorough SEO strategy was implemented, resulting in improved rankings on Google for relevant industry terms.

  • City-Specific Strategy: Tailored landing pages for key cities helped effectively target regional distributors.

  • Social Media Optimization: A complete overhaul of social media accounts led to an increase in followers and improved lead generation efforts.

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