About the Brand

Client Overview:

Yaskawa India, a pioneer in the field of Drives & Motion Control and Robotics Automation, has been steadily growing since its establishment in 1980. With operations spanning across the country, Yaskawa India sought to enhance its digital presence through a modern website and improved search engine visibility. They approached Channelsoftech Pvt Ltd for website redesign and SEO services to achieve this goal.

Objectives:

  • Redesign the outdated website to create a modern, user-friendly platform that effectively showcases Yaskawa's product and service offerings.

  • Improve SEO rankings to increase organic visibility for important keywords related to Drives & Motion Control and Robotics Automation.

  • Ensure the website attracts potential customers and positions Yaskawa as a leader in its field.

Challenges:

  • Outdated Website Design: The existing website was outdated, with a poor user interface and navigation that did not reflect Yaskawa’s innovative solutions.

  • Lack of SEO Visibility: Yaskawa’s website had minimal visibility on Google search due to the absence of SEO practices, resulting in low organic traffic.

  • Keyword Ranking Issues: The relevant industry keywords were not ranking, leading to a missed opportunity in capturing potential leads online.

Strategies Implemented:

    Website Redesign:
  • We completely redesigned the website with a modern, clean, and responsive design to improve user experience.

  • Ensured the website was mobile-friendly, fast-loading, and easy to navigate, highlighting Yaskawa’s product categories and services clearly.

    SEO Optimization:
  • Implemented a comprehensive SEO strategy focusing on both on-page and off-page SEO.

  • On-page SEO involved optimizing meta tags, headers, and content for industry-relevant keywords like "Drives & Motion Control" and "Robotics Automation.

  • Off-page SEO included backlinking efforts, industry directories, and content marketing to drive authority and relevance.

    Keyword Strategy:
  • Targeted specific industry-related keywords that Yaskawa’s potential customers would be searching for.

  • Focused on bringing these keywords to the top of Google’s search results, increasing visibility for Yaskawa in key product areas.

    Content Creation:
  • Created SEO-friendly content on the website, emphasizing Yaskawa's innovation in Drives & Motion Control and Robotics Automation.

  • Published blog posts and articles to support the SEO strategy, keeping the website updated and relevant.

Keywords Position

Social Media Creative

Results & Achievements

Keyword Rankings

WAS

0

Now

30 +

Avg Website Visitors

WAS

0

Now

3,800

Project Timeline

Start Date October 2023
Website Redesign Completed December 2023
EO Implementation S January 2024
Results Achieved June 2024

Client Testimonial

Yaskawa India

Year ago

Channelsoftech Pvt Ltd has delivered exceptional results in both redesigning our website and improving our search engine visibility. Within six months, we saw significant improvement in keyword rankings and an increase in organic traffic. The team’s professionalism and SEO expertise have made a lasting impact on our business.

Technologies & Tools Used

SEO Tools Google Search Console
SEMrush
Ahrefs
Web Development WordPress
HTML5
CSS3
JavaScript
Keyword Research Tools Moz
Ubersuggest

Challenges Resolved:

  • Website Revamp: The outdated website was redesigned to provide a modern, user-centric experience that effectively communicates Yaskawa’s expertise in Drives & Motion Control and Robotics Automation.

  • SEO Visibility: A comprehensive SEO strategy resulted in improved rankings for important keywords, helping Yaskawa attract more relevant traffic.

  • Keyword Optimization: Targeted keyword strategies brought several high-value keywords to the first page of Google, driving both traffic and customer engagement.